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Saphira commented on A year into the 'Times' digital subscription program, analysts and insiders see surprising success, and more challenges to come

I don't see where there's real evidence of the print subscription being a bonus. The print subscription is cheaper than the digital-only subscription (the cost of which is nuts if you want access across the board, IMHO, especially when you can get the paper for so much less). The problem for a lot of folks, like me, is that I don't want a pile of dead trees delivered to my door every week, and I resent the fact that I'm being pushed in that direction in order to obtain the NYT online at a reasonable rate, especially in this green era. That's why I've chosen not to bother, but clearly a lot of others have decided that it's worth dealing with the dead trees to save a buck, not because it's a "bonus."

Posted on April 19th, 2012 10:21am