
Oprah Winfrey and Arianna Huffington join forces:
The deal marries two female power brands and creates an opportunity for one of them to try and build up its audience. Following Winfrey's succcessful career as a syndicated talk show host, her OWN venture has been struggling to attract viewers. Giving it a platform on HuffPost, which had about 37 million unique U.S. visitors in April, according to comScore, is one way to maybe add some eyeballs.
Bio: Joe Pompeo covers media for Capital New York. He was previously a reporter at Yahoo! News, Business Insider and The New York Observer.
