I think you're absolutely right that publishers should partner with—or even try to outright buy—Instapaper. They should be far more aggressive re products, investing more in development and research, especially when those products effect distribution and can be new sources of revenue.
As for the nature of the content, I am suggesting not creating more slideshows or creating something flashy for the sake of being flashy. I think that publishers have created websites for too long based on the content they have, rather than the content they should be creating. It's an economic reality. Most, if not all, news websites are built around the article, but the article is not unique to the web. It is not a unique expression of the web's strengths. It's a transplant, something created for an entirely different medium and then placed online. Mind you, I'm not arguing for the article to go away. I love reading articles, both short and long. I'm arguing that maybe the news online shouldn't look like an article, shouldn't look like something that can be sucked into an app like Instapaper. Maybe it looks a little more like something you'd create with ScribbleLive or Storify, an assemblage of media. Maybe it looks a little more like something you saw on Dustin Curtis' site (which I know is based around articles, but they're beautifully designed articles!). I don't know exactly what it will look like, but I'm thinking it will look different.
As for the mix, I hear you. You're right. That is what works best for now.
Posted on October 6th, 2010 2:46pm