You know those summer weekends in the city, when it's bare of all those who have taken the Jitney and associated routes out of the city, and it feels kind of like Disney World without the lines, except in this instance, the lines are insufferable assholes? SxSW is like that, but instead, you just get to have the pleasure of not having to experience the very thing all of those people on Twitter are Tweeting about. Also, Tom and Jerry's momentarily becomes a pleasant place to drink again, however briefly. SxSW Interactive is like Davos for people who didn't get into Davos, and all the people who got their bosses to pay for Davos but who still couldn't crash the good Davos parties. How anyone rationalizes going to SxSW as anything other than brand promotion (to people already familiar with your brand) or a vacation-cum-writeoff vacation is beyond me.
Posted on March 8th, 2012 3:31pm