"This whole thing in order to cook, you have to be a chef has got things all backwards. The vast minority of people who cook wind up being chefs. No where else in the world, except for the West right now, would anyone ever think that cooking and being a chef was synonymous. There is that tendency around television. Books are a small part, television is really - if ‘blame’ is to be cast television is to blame for that.”
“Well that’s true,” Reich said. “It makes people think that chefs are cooks, which in fact they are C.E.O.’s who run assembly lines, essentially,” Reichl said.
Bittman emphatically agreed.
“For some reason people don’t watch - what’s it called - NASCAR and think they can’t drive a car unless they drive it 180 miles an hour. That’s true right? And they don’t watch tennis, they’d never play tennis unless they can play like – you, know, what’s his name - Djokovic. People don’t think that stuff, but then they think they can’t cook like Bobby Flay, then what’s the point?”
on April 11th, 2012 7:55am