“We’ve spent the past 10 years trying to make Wired more Condé Nast. We’ll spend the next 10 trying to make Condé Nast more Wired.” —C.E.O. Chuck Townsend(2)
The latest sign of that expansion is the addition of Jonah Lehrer's Frontal Cortex blog, which was leading newyorker.com around the time news broke Tuesday afternoon that Lehrer has left sister Conde Nast title Wired, where he was a contributing editor, to become a New Yorker staff writer.
Finally, the only motivation to go to the Times website to read Maureen Dowd instead of letting her pop up somewhere else in your online existence is if there's a place on the Web you want to visit on your own terms. By then, you've read all the quantity you want: presentation, curation, selection is all that "destination" web sites have left to offer.
If people won't visit you for that, they won't visit you until Facebook, or Twitter, or Google tells them to. And very soon, those people are not going to be worth a whole lot to publishers.(1)
What's the language of the global village? The Yahoo! Style Guide has an answer to that question: The language of the global village, circa 2010, is a simplified, almost pre-literate form of search-engine-enabled gibberish. Since Yahoo! insists on brevity, you can tweet it Weblish, if you must.(1)