Capital first reported several weeks ago that Needleman, previously editor of rival style mag WSJ., had been offered the job.
Getting her would be a huge coup for the Times, which has been struggling to increase its advertising revenue with T even as the Journal is making significant gains under Needleman with WSJ.
"I don't know what the individual P&L is on the magazine—I'm afraid to know—but I do know that people subscribe to the Sunday New York Times and the weekend edition, in large part, because of the magazine,” Lindgren said. “And that is acknowledged in the building. I don’t get any accounting that demonstrates that, but definitely it’s well understood.”(2)