'Businessweek' tag-team talks about how their subjects are boring (visually) and how they try to make them not be
It's a familiar design trope for business magazines: In the foreground, looking commanding, is a man (however physically appealing or unappealing) standing upright in a dark suit with his arms crossed. Soaring behind him, or beneath him, or on a table next to him, is his new building, his vast vineyard or estate, his sprawling factory floor, or his epoch-making invention.
This is not what Bloomberg Businessweek wants. Creative director Richard Turley's epoch-making invention is the Interesting Biz Mag Cover.(2)