She replaces Julian Sancton, who has left Businessweek just one year after replacing Etc.'s inaugural editor, Jon Kelly, who now works for The New York Times Magazine.
During a chat at the Columbia Journalism School back in March, Tyrangiel said Businessweek was in fact on track to lose $62 million in 2009—which means it will have stanched the red ink by a whopping $44 million by the end of 2012.
'Businessweek' editor won't say whether they're making money, describes the 'luxury' of doing long pieces
"We just have that luxury of being able to do long stories," he said. "And as it happens, while other magazines are doing shorter stuff, The New Yorker and Businessweek and The Atlantic and others are really thriving as a place where if you're a reader, you can go."(1)
At the often stodgy National Magazine Awards, best disruptor of decorum goes to a 'lucky' guy from Dallas
The National Magazine Awards are a civilized event, and dominated by the decorum of the city's most august magazines. So while it was a bit disappointing not to see what the kids from Vice might have done on stage for an awards speech, there was one welcome break when Tim Rogers, the editor of Dallas, Tex.'s local D Magazine, darted up to the podium to accept the award for profile writing, a category in which the monthly had bested industry darlings Men's Journal, Rolling Stone, Sports Illustrated and ESPN. Rogers, a tall guy looking not unlike Jason Lee of "My Name Is Earl" fame, forewent the usual thank-yous in favor of a discourse on how magazine writers only do it to get laid, and that 16 years ago he had proposed to his wife who was here with him tonight. "Tonight, with a little bit of luck, a little bit of red wine, and this award, I'm gonna get lucky," he said.
'Businessweek' tag-team talks about how their subjects are boring (visually) and how they try to make them not be
It's a familiar design trope for business magazines: In the foreground, looking commanding, is a man (however physically appealing or unappealing) standing upright in a dark suit with his arms crossed. Soaring behind him, or beneath him, or on a table next to him, is his new building, his vast vineyard or estate, his sprawling factory floor, or his epoch-making invention.
This is not what Bloomberg Businessweek wants. Creative director Richard Turley's epoch-making invention is the Interesting Biz Mag Cover.(2)