This week, the cover of the international edition of Newsweek is a black-and-white portrait of Michael Bloomberg. There's a lot of black space around his extremely contemplative-looking profile.
The type is very small, given the space it might have taken, and reads "MICHAEL BLOOMBERG'S PLANS FOR WORLD DOMINATION," with the last two words set apart in slightly larger type, and in red, where the rest of the text is white.(1)
The definition of "person" has stretched a bit over the years as the magazine attempts each time to find some kind of novelty for its decision. The best part of the rollout, of course, is that Time can court controversy by making the decision making process semi-public, and still just choose the sitting president (if he wasn't chosen the year before). More "controversy" attended the contemplation of Hurricane Katrina as the designee.
Adolf Hitler was the "Man of the Year" for 1938 back before the word was changed to "Person." By 1942 the notion that the "Man of the Year" might not be a good guy was well entrenched with the designation of Josef Stalin. And then there was the concept year, 2006, the year that a reflective decal covered the front page. (The "Person of the Year," dear reader, was You!)
This year's conundrum is not whether the Man of the Year must be a man, or whether he must be good, or whether he even has to be a person. It's whether the designation can go to a dead (white, male) person.(1)