"Long-form pieces — assigning them, editing them, finding great art for them — are very time- and resource-consuming," said Doree Shafrir, BuzzFeed's culture editor and recently the author of a personal essay on night terrors for the site that could qualify as fitting the long-form standard. "It seemed to make sense to have someone who could be able to devote all of his or her time to getting them right," she added.(1)
Frequently asked question:
Are you competing with The Huffington Post?
No, our business models are different. They hope to gain as much traffic as possible from search; we are oriented toward social networks. Plus it'd be awkward. Ken Lerer and Jonah Peretti were both in the founding team of The Huffington Post.
Yes. There is a competitive space opening up right now, and it's one The Huffington Post and a few of the other "big guys" are used to dominating.
When the popular political blogger and reporter Ben Smith broke the news to his nearly 60,000 followers on Twitter a little after midnight on Dec. 12 that he'd be leaving Politico for a site called BuzzFeed, the reaction among New York media professionals was a combination of shock and fascination.