New York magazine launches a new subscription based app almost three years to the date after the 2010 launch of Apple's game-changing tablet device.
A spokesman for the magazine confirmed that staff were given a "working demo" of the app earlier today.
“We’ve spent the past 10 years trying to make Wired more Condé Nast. We’ll spend the next 10 trying to make Condé Nast more Wired.” —C.E.O. Chuck Townsend(2)
For those who have been saying almost since it launched that The Daily, Rupert Murdoch's tablet-only daily newsmagazine, was doomed to fail: congratulations on today's announcement that the publication is folding.
"Certainly from the beginning we wanted to do something that felt like a print magazine," said Klenert. "We've started smart, small and nimble and we'll grow from there." "A weekly felt a nice compromise to the frenetic rush of a daily and the detachment of a monthly, so we could be on the news but not necessarily just of the news," said O'Brien. "We felt this was a nice counterpart to the web experience we offer readers."
Jim Windolf, a contributing editor and writer for Vanity Fair, was sitting in a large, multi-desk cubicle in a warren of similar cubicles in a 10th floor office on West 29th Street on a rainy afternoon, explaining his new project.(4)
Punch! debuts today as an iPad app (free!) that promises to be partly a pop-culture gaming platform and original content, curated on the "Culture Shelf," that, according to press materials presents "a series of scrollable shelves presenting diverse culture offering both high and low" that "feels like an interactive variety show."(1)
"I don't know what the individual P&L is on the magazine—I'm afraid to know—but I do know that people subscribe to the Sunday New York Times and the weekend edition, in large part, because of the magazine,” Lindgren said. “And that is acknowledged in the building. I don’t get any accounting that demonstrates that, but definitely it’s well understood.”(2)
Sometimes a show isn’t really a show, it's an event. You finish with a set at the Bowery Ballroom, let’s say. It’s 1 a.m.: Time to hit the bars or go home. Exits flood. Simple. But the Shins in the basement of LPR was an event—one I got into because I freelance for the show’s sponsor, National Public Radio. The occasion: no, not the upcoming new Shins album, but the unveiling of a new iPad app. But aside from two machines set up in the basement lobby for people to play around with the app, no hard-sell went on, fore or aft, unless you count James Mercer’s hard-sells of the band via repeated mentions of when the songs were from the new album.
The app will initially feature Longform.org's top 25 most popular sources, which range from the websites of monthly magazines like GQ, The Atlantic and The New Yorker to online-only offerings such as The Awl and Grantland. It's designed to filter links based on word-count, "so you can take out all the daily pageview-churning content and what you're left with is all the long feature stories," said Linsky, speaking by phone this aftenroon. "We wanted to start with the stuff we love and that we know our readers love, but the plan is to try and go big with it. ... We plan to expand pretty quickly and broadly."(2)
Recently, New Yorker editor David Remnick was talking to one of his writers about "this three-dimensional notion" of the magazine story enabled by the iPad—a promise very much on the minds of his fellow editors in the Condé Nast tower in Times Square these days.
The writer was Roger Angell, the 90-year old fixture at the magazine who for years had served as its fiction editor and who is now widely known for his essays on baseball (and whose institutional connection to the magazine stretches back to his mother, an editor for the magazine, and his stepfather, the writer E.B. White.)
Remnick was reconstructing his memory of Angell's reaction. “‘I work very hard to describe metaphorically or directly how a screw-ball, which is a highly complex piece of mechanical business, works,’” Remnick said, channeling his writer. “I don’t want the reader to press a hyperlink on the word screwball and all of a sudden showing you how, as in an instructional video.'"
Yesterday, at the press launch of Rupert Murdoch's new Ipad newspaper, The Daily, held in a below-grade auditorium at the Guggenheim Museum, a reporter asked Murdoch what demographic The Daily was after. "Upmarket? Downmarket? Men? Women?"
Jesse Angelo, the young and now-dapper 37-year-old News Corp. lifer who is running The Daily, jumped in to answer. He said that when The Daily's C.E.O. first came on board he'd asked the same question, and that Murdoch had answered, "Everybody!"
For the next four weeks, we'll be publishing a 2010 mini-Almanac in periodic installments. Like the almanac published yearly by The New York World an age ago (which survives today as the World Almanac), it's a way of pulling together a selection of the most important stuff that happened over the last year, and reminding us what we were thinking about these things before we knew what was happening to us.
Today, 2010: The first year of iPad.