Guardian News

 

'The Guardian' announces it's the third most-read newspaper site in the world

The Lineup collects the media stories, big and small, that are on our radar each day. More

July 26, 2012 1:59 pm

 

Editor Janine Gibson banks on The Guardian's distinctly British appeal to the ‘internationalist' Yank

It's designed to serve the sizable U.S. audience cultivated by its flagship in the years following 9/11, when Americans, frustrated with the supine approach their own media took on complex stories like W.M.D. and the war in Iraq, started wanting to read the stories the way they were being covered outside the U.S.

More recently, the U.S. audience grew as Americans began following WikiLeaks and the phone-hacking scandal.

But how important is The Guardian's Britishness to its success in the U.S.? And will a U.S. edition remove the reason to read The Guardian instead of the Times or The Washington Post? More

October 13, 2011 1:15 pm

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