We're addicted to the measurability of the web, but we by no means have done everything we can to understand how those measurements should guide strategy or content for any individual site you can name, not from the outside. And we're all on the outside of every other site.
hile I and other media reporters were scrambling to keep track of and break news on every single buyout-taker whose name was leaking out of 620 8th Avenue over the past two weeks, we all missed the more colorful scenes that were unfolding in the newsroom last Friday. Buzzfeed's Doree Shafrir explains why, and I add a few ideas too.(1)
"Long-form pieces — assigning them, editing them, finding great art for them — are very time- and resource-consuming," said Doree Shafrir, BuzzFeed's culture editor and recently the author of a personal essay on night terrors for the site that could qualify as fitting the long-form standard. "It seemed to make sense to have someone who could be able to devote all of his or her time to getting them right," she added.(1)