Audit Bureau of Circulations
The latest magazine circulation report tells a familiar story: Newsstand sales continue to slide, while digital editions continue to pick up steam, even if they only generate a sliver of sales throughout the industry.
New report: Circulation is up at most U.S. newspapers, but it's skyrocketed at the 'Times' thanks to paid model
Digital subscriptions helped the U.S. newspaper industry bump up its overall circulation by .68 percent, and its Sunday circulation by 5 percent, for the six-month period that ended on March 31, 2012, according to the latest data from the Audit Bureau of Circulations, released this morning. The digital gains were most visible in the results of The New York Times, which saw its total average weekday circulation skyrocket more than 73 percent from March of 2011, when it started charging for unlimited access to its website and e-reader editions.
New York magazine's average circulation increased .1 percent to 405,532, according to the latest data from the Audit Bureau of Circulations; though newsstand sales were down 7.6 percent to 14,204, that's less of a decline than the industry as a whole saw (nearly 10 percent).
The New Yorker's average circulation, meanwhile, increased 2.2 percent to 1,047,260, and newsstand sales were up 2.8 perecent to 33,530.