It's worth an announcement because December was only the third full month of operation for the site, which debuted Sept. 24 with a focus on reaching readers on mobile platforms like tablets and smartphones.
The China Channel is the latest addition to the online titles spinning out of Atlantic Media, which has been expanding its digital footprint over the past few years with the launch of new verticals on theatlantic.com and standalone sites such as The Atlantic Wire and Quartz. The company's digital revenues surpassed print advertising for the first time last year.(1)
Two months ago, Chris Batty, the former Gawker sales boss who'd just been tapped as publisher, told Ad Age that the venture—subsequently named Quartz—would be "a run at the space The Economist and The Financial Times currently occupy."
A spokeswoman told Capital the New York hub will have both editorial and business-side staffers. The main headquarters will remain in Washington, D.C.
Atlantic Media spreads its cash-cow mini-Davos enterprise to New York, thanks to Thomson Reuters and McKinsey
Taking a cue from the Davos-esque conferences The Atlantic produces in Aspen and Washington D.C. each year in conjunction with Walter Isaacson's Aspen Institute, this new addition to its roster describes itself as the "premier forum in New York for the exchange of ideas of consequence," which is just the sort of language you'd expect to describe this sort of thing. "It will take on the largest issues of the day—through interviews, discussions, and debates. And it will recognize New York’s status as a major actor in all of the significant policy issues facing the country."