Hyperlocal news site DNAinfo.com Chicago, delivered its inaugural print publication to residents of the city's Lincoln Park neighborhood today. Some 40,000 residents received the 14-page weekly edition in the mail this morning.
Joe Ricketts, founder and CEO of DNAinfo.com started the Chicago branch of the franchise, best known for its deep community coverage, in November 2012.
“We’re excited about the launch of DNAinfo’s first print edition in the Lincoln Park neighborhood of Chicago," DNAinfo spokeswoman April Nichols wrote Capital in an email. "DNAinfo is always looking for smart ways to deliver our neighborhood-focused brand of journalism. The Lincoln Park print edition is an experiment that complements our online offering. We will be looking to see if it works well for our readers and the neighborhood merchants who wish to connect with them.”
Should the print model ever port over to New York, where DNAinfo launched three years before the Chicago site was even created, our best guess for test markets would be Park Slope and the Upper West Side. :