Playbook: Bloomberg’s new campaign; Gov’s book renamed, rescheduled

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By Jimmy Vielkind in Albany and Azi Paybarah in New York, with Mike Allen in Washington

“D.C. GIVES NEW YORK A RUN FOR ITS MONEY (AND MEGA-CLICKS)” -- The Hollywood Reporter’s “New York issue,” out today heralds “Capital New York, a news site that emphasizes the Manhattan media beat. Sending 25 staffers into territory long controlled by the New York dailies is a bold move for CEO Jim VandeHei, but he is confident his troops can handle it. ‘We have a unique breed of reporters,’ he says. ‘They work harder, work smarter

and break more news.’”

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--The mag’s 35 most powerful people in N.Y. media: “Jill Abramson, David Carr and A.O. Scott -- Executive editor, media and culture columnist and chief film critic, The New York Times … Roger Ailes … N.Y. Post’s Jesse Angelo, Col Allen … Michael Bloomberg, Justin Smith … Mika and Joe … Stephen Colbert … Bill O’Reilly … Megyn Kelly … Sean Hannity … Anderson Cooper … Bob Costas … Nick Denton … CBS’ Jeff Fager, David Rhodes … Jimmy Fallon … NBC’s Patricia Fili-Krushel, Deborah Turness … Phil Griffin … Arianna Huffington .. Matt Lauer, Savannah Guthrie, Willie Geist … NBC Sports Group’s Mark Lazarus … Rachel Maddow …

… CBS Sports Chairman Sean McManus … Lorne Michaels … Rand Morrison, CBS “Sunday Morning” executive producer … Scott Pelley … Jonah Peretti, Ben Smith … Kelly Ripa, Michael Strahan … Robin Roberts, George Stephanopoulos, Lara Spencer, “GMA” senior executive producer Tom Cibrowski … Charlie Rose, Gayle King, Norah O’Donnell … Diane Sawyer … ABC’s Ben Sherwood, James Goldston … ESPN’s John Skipper … Vice Media’s Shane Smith … Howard Stern … Jon Stewart … Brian Williams … Anna Wintour … Jeff Zucker.” The listhttp://goo.gl/QoHD8m The coverhttp://goo.gl/e6YIdA

BRATTON’S NEW APPROACH: Asked by Capital earlier this month if the NYPD was currently engaging in surveillance of the Muslim community, Commissioner Bratton said: “The department will remain committed to focusing its resources where the threats are … The focus will remain where it needs to be, depending on where the threats are coming from at any particular time or where the suspects are coming from. … But the idea of surveilling an entire community or religious group, that’s not what we do. We go to where the issue is, or where the threat is. And that is usual ly a relatively small group, not a nationality or religious group.” http://goo.gl/lqts3C

--HOW THE DECISION PLAYED: Times (1-col. lead, including National edition), “NEW YORK DROPS UNIT THAT SPIED AMONG MUSLIMS: COVERT POLICE PROGRAM -- City Backs Away From Controversial Tactics of Surveillance” … Metro tabloid cover, “NYPD dissolved Muslim spy unit.”

--The Times’ Matt Apuzzo and Joseph Goldstein: “After years of collecting information, however, the police acknowledged that it never generated a lead. Since The Associated Press published documents describing the program in 2011, Muslims and civil rights groups have called for its closing. Mr. Bratton has said that he intends to try to heal rifts between the Police Department and minority communities that have felt alienated as a result of policies pursued during the Bloomberg administration.” http://goo.gl/9fyK6Q

GOVERNOR’S BOOK PUSHED BACK -- “Cuomo bio won’t be released until after election,” by Post's Keith J. Kelly: “The publication date of the unauthorized biography of Andrew Cuomo that Vanity Fair scribe Michael Shnayerson is writing for the Hachette Book Group has been pushed back several months until after the November election. The book, announced more than two years ago with the tentative title, ‘The Son Also Rises: The First Biography of Andrew Cuomo,’ has a new title, too. It is now called, ‘The Contender: Andrew Cuomo, a biography,’ according to Brian McLendon, associate publisher of Grand Central Publishing, the imprint of Hachette that signed the book in January 2012. It is now slated to hit store shelves in February 2015 — back from its initial November 2014 launch.” http://goo.gl/FgS9fD

-- Cuomo shared his tax returns on Tuesday, reporting over $188,000 from the first installment of the advance on his book. http://goo.gl/llNBve

BLOOMBERG’S NEXT ACT – Times A12, “For Next Step, Bloomberg Sets His Sights on the N.R.A.,” by Jeremy W. Peters: “Michael R. Bloomberg, making his first major political investment since leaving office, plans to spend $50 million this year building a nationwide grass-roots network to motivate voters who feel strongly about curbing gun violence … Bloomberg…said gun control advocates need to learn from the N.R.A. and punish those politicians who fail to support their agenda — even Democrats … ‘We’ve got to make them afraid of us.’ … Bloomberg will put a large portion of his resources into the often-unseen field operations that have been effective for groups like the N.R.A. in driving single-issue, like-minded voters to the polls. …

“Pointing to his work on gun safety, obesity and smoking cessation, he said with a grin: “I am telling you if there is a God, when I get to heaven I’m not stopping to be interviewed. I am heading straight in. I have earned my place in heaven. It’s not even close.’” http://goo.gl/bCrTNJ

--SAVANNAH GUTHRIE interviews Bloomberg live on the “Today” show at 7:10 a.m.

KEN MEHLMAN’S ADVICE TO OBAMA – Times Magazine cover (with photo illustration of Obama catching a bouquet), “How the White House got to ‘I do’: Inside the tentative, anxious, heavily scripted and occasionally blundering ‘evolution’ of a president’s view on gay marriage,” by Jo Becker, a Times investigative reporter; adapted from “Forcing the Spring: Inside the Fight for Marriage Equality,” to be published Tuesday by Penguin Press: Ken Mehlman told David “Plouffe that voters were far more likely to be supportive once they understood that gay couples wanted to marry for the same reason straight people did: It was a matter of love and commitment. Polling indicated that voters would best respond if the issue was framed around shared American values: the country’s fundamental promise of equality; voters’ antipathy toward government intrusion into their private lives; and the religious principle of treating others the way one would like to be treated.

“Mehlman surveyed 5,000 Republicans and Republican-leaning independents and found that a majority supported some form of legal recognition of gay relationships. Generally, marriage was not a top priority for most Republicans, meaning that a presidential endorsement was unlikely to motivate the G.O.P. base or attract the kind of full-throated Republican criticism it might have in years past. On Nov. 10, 2011, Mehlman sent Plouffe an email suggesting that the president announce his support for same-sex marriage in a TV interview with a female host. He also laid out specific language for Obama to use.” http://goo.gl/rjR2qj ... Amazon preorder http://goo.gl/kciLoS

REAL ESTATE -- “Mindboggling Mass of Tubular Towers Imagined for Queens” by Curbed’s Jessica Dailey: “Behold, the most exciting and completely insane thing ever proposed for Queens: the Urban Alloy Towers. This sea creature-like mass of tubular towers comes from the minds of Chad Kellogg and Matt Bowles of AMLGM. … The idea is that building in this way makes use of ‘remnant spaces surrounding the intersection of transportation infrastructure’—which, in this case, would be the elevated LIRR and 7 train tracks—to build more housing near transit hubs.” http://goo.gl/3qmafn SEE IT: http://goo.gl/f3gmMQ

AirBNB wants to be taxed -- Brian Chesky in HuffPo: “my company is legally prohibited from helping collect and remit more than $21 million in taxes to the City and State of New York. Unless we get some help from elected officials, New York will leave $21 million on the table. … I helped start Airbnb … we estimate that our community will generate $768 million in economic activity in New York this year and support 6,600 jobs. … But today, officials in New York tell us that current tax laws prevent us from collecting those taxes, and even if we did, the government couldn't take the check.” http://goo.gl/cAFEAs

TRIBECA FILM FESTIVAL -- “The 20 Most Anticipated Films” by IndieWire: ‘When

the Garden was Eden’ … An unabashed documentary love letter to the the New York Knicks, focusing on their late 1960s evolution and their early 1970s championship run. … ‘Summer of Blood’ … An unprepossessing young New Yorker stuck in a dead-end job and at a relationship impasse gets a new lease on life when turned into a vampire, although balancing his newfound lust for blood with his sudden Brooklyn sex-God lifestyle proves tricky.” http://goo.gl/lJKeVr

RANGEL’S TINY $$ EDGE OVER ESPAILLAT -- Capital’s Azi Paybarah: Rep. Charlie Rangel has $223,000 on hand, slightly more than his main challenger, Adriano Espaillat, who has $220,000 on hand, according to his campaign.Rangel campaign spokesman James Freedland said the 83-year-old Harlem Democrat raised $272,000 in this filing period, which covers the first three months of the year. A third recognizable candidate in the race, the Al Sharpton ally Rev. Michael Walrond, has $74,000 on hand, after raising more than $63,000 this filing period, according to his campaign. http://goo.gl/qbZq7b

-- “Legendary Harlem Congressman Charles Rangel nearing end of his political career” -- News’ Juan Gonzalez: “city Controller Scott Stringer is also expected to soon endorse Espaillat, several sources told the Daily News. He was celebrating Passover Tuesday and couldn’t be reached for comment. … everything tells you the great Charlie Rangel has run one race too many.” http://goo.gl/dcoUl6

THE DAY AFTER TAX DAY -- What they paid:

--Mayor made about $200K last year -- News’ Jennifer Fermino: “De Blasio made $217,047 last year, including $52,200 in rental income from property he owns in Brooklyn, according to his tax filings ... But de Blasio will not pay income taxes on the rent money because he declared the two-unit property -- which is on the same Park Slope block where he lives with his family -- was operating at a loss after insurance, mortgage and others costs, according to the tax forms.” http://goo.gl/53ZgLz

— Mayor and first lady gave over 5K to charity — Observer’s Jill Colvin: The first couple “gave over $5,500 to charity last year. The total amounts to about 3.5 percent of their joint $159,721 salaried income, the filings show. The $5,597 total includes contributions to the Brooklyn Food Coalition, Up Beat, a group that ‘uses the pursuit of musical excellence and ensemble performance to bring about positive change in the lives of South Bronx children,’ and the Red Hook Initiative, according to a spokeswoman from the mayor’s office. They also gave to churches across the city, the spokeswoman said.” http://goo.gl/ilmFmt

— Council Speaker Melissa Mark-Viverito paid tax on some rental income, claimed no charitable giving http://capi.tl/1iVpxlx

TALK OF WALL STREET – WSJ C1, “Goldman Moves to Energize Stock Trading,” by Justin Baer and Scott Patterson: “The firm has encouraged employees to stress to clients its views on market mechanics … At the firm's latest trading conferences, held this year at a Deer Park, Utah, hotel and Goldman's London office, money managers said they feared the stock market had grown too fragmented and complex, leaving everyone exposed to technological mishaps, and that banks often routed too many of their clients' trades to their own private trading venues, so-called dark pools, and gave unfair advantages to high-speed traders. …

“The campaign reflects a scramble by Goldman to protect an equity-trading business that is losing its grip as the leader among big banks. Competitors are closing the gap at a time more stringent regulations have left bond trading and other corners of Wall Street facing an even more uncertain future. … Goldman collected about $7 billion in equities revenue in 2013, roughly 17% of the total market among large global banks … That was down from 21% in 2012. Goldman's lead over Morgan Stanley, its biggest rival, shriveled to 1.2 percentage points in 2013 from 5.7 percentage points in 2012.” http://goo.gl/0JJu3Y

THE HOME TEAMS -- Capital’s Howard Megdal - Knicks 109, Nets 98: The Knicks keep on beating playoff-bound opponents. The Nets have more important things to worry about, so they let Cole Aldrich score 13 points, for instance.

--Mets 9, Diamondbacks 0: A six-run fourth chased Bronson Arroyo and reinforced how terrible Diamondbacks pitching is.

#UpstateAmerica: “Woman who claimed Auburn fire started while cooking chicken wings gets prison for making meth” http://goo.gl/J1n6lz