A Colorado gun ad focuses on Bloomberg, with Schumer and Biden cameos

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Bloomberg, as portrayed in a Colorado ad. ()
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As expected, Mayor Michael Bloomberg has become a central figure in the effort by some pro-gun groups to recall two Colorado state senators who helped to pass a package of new gun laws last year.

Last week, Bloomberg's $350,000 contribution to help the Democratic senators was front-page news in Colorado, and this morning, he was in the lead of a New York Times story that cast the recall as a proxy battle for pro- and anti-gun groups across the country. (Sen. Kirsten Gillibrand also made it into the first paragraph, for a fund-raising appeal she sent on behalf of Angela Giron, one of the senators facing a recall.)

Bloomberg has become the focus of much of the pro-recall advertising, including this ad from a group called the Rocky Mountain Gun Owners, which casts the "billionaire playboy New York City mayor" as a puppet presiding over John Morse, the Colorado state senate president, and ties Bloomberg's attempts to "ban guns, salt, and Big Gulps" into one catch-all nanny-state narrative.

Bloomberg is the only bogeyman specifically mentioned, but there is a montage of "East Coast liberals" that also includes Sen. Chuck Schumer, MSNBC host Chris Matthews, and Vice President Joe Biden. (There's no mention of President Obama, who won Colorado in 2008 and 2012 thanks to support from the state's growing urban centers.)

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Morse and Giron both welcomed Bloomberg's announcement in July that he would help their cause, while also trying to pre-emptively establish some distance from the mayor.

“We have a gun violence problem in Colorado that has nothing to do with Michael Bloomberg and what goes on on the East coast,” Morse told Capital last month.