Catsimatidis blankets New York media in ads

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The biggest advantage first-time candidate John Catsimatidis has over his opponents in the Republican mayoral primary is this: he's the only one with lots of money.

Catsimatidis, who has made fortunes in the supermarket and oil industries, has already spent lavishly on advertising to boost his name recognition.

How lavishly? 

He doesn't advertise in local newspapers—he advertises on them. (See cover ads below.)

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Catsimatidis has been unrolling his broadcast campaign, too, releasing a 60-second television ad late last month, to go with the radio spots that were already running. The TV ad is airing in all five boroughs, on broadcast and cable networks. 

The day after that ad was released, Lhota's main Republican rival, former M.T.A. chairman Joe Lhota, released his first televison ad, a 30-second spot, to air "on cable stations across New York City."

CORRECTION: The original version of this article, including the headline, stated that Lhota's TV ad was running in the outer boroughs but not in Manhattan. That was based on a tip I got and what I mistakenly believed to be confirmation from the Lhota campaign. The campaign says in fact that the ad is running in Manhattan, too.