Why Christine Quinn doesn’t mind that you’re laughing at her

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It has been said about a zillion times that Ed Koch was "larger than life," and his three terms, and subsequent prominence, form the basis of the axiom that New Yorkers demand such figures as their mayor.

(The updated version might be that they demand either that the mayor be larger than life or have a billion dollars.)

There is no candidate among the current crop of mayoral contenders who obviously fits that description. But Christine Quinn seemed to make a bid for it this week, beginning with that memorable New York cover, followed by her actually very sporting reaction to what a more self-serious or attention-hungry candidate might have blown into a very stupid controversy.

"I was hoping that I would look pretty and thin, not particularly jowly, which is how I usually look in pictures," she told the Post, for a mocking article. "I wasn’t in any shape or form managing the photo shoot."

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And here she is at an event last night, signing that very same cover.

What Quinn and her people seem to recognize is that getting your picture on the front page of a major publication is, the vast majority of the time, a good thing.

In fact, one of the most extreme iterations of this principle is John Liu, whose campaign aides say that a series of unflattering front-page Daily News stories in 2009 served to distinguish him from a crowded Democratic field for comptroller that year, on his way to a convincing win. 

By this logic, and judging by the latest polls, Quinn's rivals should be so lucky as to be made up like vampires on the cover of a major publication. 

Here's a newsstand I passed on my way home from mayoral forum last night in Washington Heights. Can you spot the mayoral candidate?