Where's that Tide truck? First, New Jersey.
City Councilman Vinny Ignizio has been trying to organize relief efforts for his storm-ravaged residents on Staten Island, asking people for construction supplies and equipment to help clear debris and start rebuilding.
He's also made a direct plea to Tide, the detergent company which routinely sends mobile washing units to disaster areas to help residents.
Yesterday, on Facebook, Ignizio wrote "Hey Tide -- if your laundry truck isn't here -- where is it ? And if you don't support us in our moment of need - we don't and shouldn't support you ... Sounds fair, no ?"
145 people registered their approval of his thoughts.
About an hour ago, Tide Loads of Hope announced its first response to the storm: the truck is going to New Jersey.
"We will be at Lowe’s 118 New Jersey 35 Eatontown, NJ 07724 starting Saturday 11/3 at 8am ET spread the word."