3:51 pm Oct. 15, 2012
Mitt Romney's campaign waited more than a week to announce that the Republican nominee had almost equaled President Obama's $181 million haul in September.
In a release this afternoon, which reportedly followed a thank you email to donors, the Romney campaign said it had collected $170.4 million in the month of September. Both totals are the highest for the candidates so far this cycle.
For Romney, the number is serving as a rallying cry to raise even more money for the closing stretch of the campaign, and comes as his most committed financial supporters gather for a final retreat in New York City. The three-day retreat includes a few appearances by Paul Ryan this afternoon and evening, but will not include Romney, who is busy preparing for tomorrow's night debate at Hofstra University on Long Island.
The New York Times calls the campaign's final push for more high-dollar contributions an "unprecedented experiment in last-minute high-dollar fund-raising."
But the campaign is also touting its small-dollar donations.
"In Sep Romney raised $170mil. 1st 2 weeks of Oct, raised over $27mil online in low $’s alone- better than any MONTH so far," wrote campaign spokesperson Andrea Saul on Twitter, shortly after the numbers were released.
The Romney campaign is expecting to get a boost from outside groups spending heavily against the president in the final weeks of the campaign, but the campaign money is especially important for television advertising, since campaigns are guaranteed the lowest rate by federal law.