12:24 pm Oct. 1, 2012
A week after she debuted an upstate ad about manufacturing, Senator Kirsten Gillibrand is out with a new television ad, running in the New York City market, in which she talks about her efforts to bring transparency to Washington.
Gillibrand has made transparency a theme of her time in the Senate, and the positive spot says she "took on my own party to end automatic congressional pay raises," and mentions her publicly available schedules and tax returns, and her efforts to help pass the STOCK Act to prevent insider trading in Congress. (In the last ad, she was walking through a very clean factory; in this one, she looks over the shoulder of people who appear to be trading stocks.)
She leads her Republican challenger, attorney Wendy Long, by a wide margin, which has afforded Gillibrand the opportunity to run exclusively soft focus, highly positive spots intended to boost her name recognition and approval ratings.
As her press release puts it: "Gillibrand, who has raised over $14 million this cycle, and garnered a 54-16 favorability rating in the latest public poll of likely voters, will run a positive campaign based on her vision for economic growth and a strong record of accomplishment fighting hard for New York families."
As noted by New York magazine and by Buzzfeed, Gillibrand is in Manhattan today hosting a fund-raiser for some women Senate candidates, and she has raised more than $500,000 for other campaigns from a relentless string of email solicitations.