‘Don’t take out a cyclist’: New York City’s campaign to end dooring

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The new taxi decal. (via NYC.gov/dot)
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The Bloomberg administration is taking on many cyclists' worst fear: getting "doored."

Today, the city announced a new campaign urging taxi riders to look for cyclists before opening their doors and potentially "dooring them."

The campaign has two components: first, starting in the next couple of weeks, the city will start distributing 26,000 "LOOK! for cyclists" decals so that taxi owners can affix them to their rear windows, if they want to.

Also, a video began airing today in the back of city cabs urging riders to “Take out your boss, take out a friend, take our your date, but don’t take out a cyclist."

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Keeping an eye out for car doors is "one of the first lessons passed along to New Yorkers when they get on their bikes," said Noah Budnick, deputy director of Transportation Alternatives, which helped develop the campaign with the city. 

It's an expansion of the city's existing LOOK! campaign targeting drivers and pedestrians.

The administration's recently released "mayor's management report" revealed that there were 291 traffic fatalities last year, compared to 236 the year before.

Meanwhile, the NYPD has come under fire in recent months for its failure to fully investigate accidents in which the victims don't die, or are not considered likely to.

"We believe the stickers and video will really resonate with riders and inspire them to pause for that critical second before they open the door and exit the taxi,” said taxi commissioner David Yassky, in a statement. 

Here's the video: