1:19 pm Aug. 23, 2012
Barack Obama's re-election campaign is now taking donations by text message.
"Text donations level the playing field" by giving more people "an opportunity to participate in the process," said Jed Alpert, CEO of Mobile Commons, the Brooklyn-based company which is providing
created the text-donation capacity for the president's re-election campaign.
Increasing the opportunity to participate Leveling the playing field is also one of the stated goals of the New York City Campaign Finance Board, which provides $6 in public funds for every $1 raised by a candidate for New York City office.
A spokesman at the NYCCFB, Eric Friedman, told me the board is keeping an eye on how the experiment goes.
"NYC’s matching funds program is built to encourage small contributions, and text message fundraising has the potential to make it easier for campaigns to reach more small-dollar donors," Friedman said. "We are watching closely to see how the technology works in the national elections."
There's already legislation in the New York City Council to allow text-message donations of up to $100 to city candidates. Those donations would also be eligible for matching funds.
The bill was introduced in February by Gale Brewer, chairwoman of the Council's government operations committee.
At the time, Brewer said it was "very important in the era of Citizens United to keep contributions low."
The bill is still in Brewer's committee, and has 13 co-sponsors.