11:15 am Aug. 6, 2012
While Mayor Michael Bloomberg's anti-gun violence takes aim at Barack Obama and Mitt Romney to articulate their policies, this new ad from the Corrections Officers Benevolent Association employs a very different approach.
The song "This Little Light of Mine" is interrupted by the sound of gunfire, and then a high-pitched voice says, "My name was Mark. I was four years old. Can you please tell my mom and dad that I'm dead? Can you ask them who killed me?
"My friends are up here too. Can you tell the police or a correction officer and help them catch the bad guy? Please, don't let this happen to any more of my friends. We've got to stop gun violence in this city."
That's followed by a plea from Norman Seabrook, the president of the corrections officers union, who implores residents to cooperate with law enforcement officials. (It's essentially the opposite of the "stop snitching" message that discourages cooperation with law enforcement.)
"They're killing kids our kids in the street and they're assaulting corrections officers every day in the jails," Seabrook says. "It's time for you to do the right thing and give these thugs up."
The ad, which you can hear on 1010WINS and elsewhere, comes after police commissioner Ray Kelly loudly criticized African-American and Latino political leaders for not denouncing violence in high-crime neighborhoods.