In a Bloomberg-backed ad, Tucson massacre survivors ‘demand a plan’ on guns from Obama and Romney

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President Obama and Mitt Romney (Mayors Against Illegal Guns)
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In an ad sponsored by Mayors Against Illegal Guns, the gun control group co-founded and heavily funded by Mayor Michael Bloomberg, survivors of the Tucson massacre that nearly took Rep. Gabrielle Giffords' life "demand a plan" from Barack Obama and Mitt Romney.

The organization released the ad to the press at 9:44 on Sunday morning, less than an hour before a gunman opened fire on worshippers at a Sikh temple near Milwaukee, killing six and wounding three.

“The Tucson survivors have waited nearly 600 days for Washington to take action to end gun violence—they are still waiting, and we are all waiting,” said Bloomberg, in a statement. “Every day that goes by without action, 34 more people will be murdered with guns. The people who want to run this country need to tell us their plans to stop the bloodshed.”

In the ad, three survivors of the January 2011 shooting in Tucson, Arizona, including a retired U.S. Army Colonel, chide Obama and Romney for their general timidity on the issue of guns, and "demand a plan."

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"We need less silence, and more courage," they say.

In the aftermath of the Aurora shootings, Mayors Against Illegal Guns, which represents more than 700 mayors nationwide, launched DemandAPlan.org, a letter to Obama and Romney asking for more than mere mournful silence.

Thus far, the petition has more than 125,000 signatures.

The ad first ran on Sunday in the Washington area during the Olympics, "This Week with George Stephanopoulos", "Fox News Sunday", "Face the Nation", and CNN's "State of the Union", and will continue to run on CNN, Fox and MSNBC.

The mayor has made gun control (or, in his formulation, "crime control") one of his signature issues. He's shown every sign of devoting more time and money to the effort once his third term expires at the end of next year.

Here's the ad, in full: