‘Be Safe. Be Smart.’: A new campaign against foolish subway-platform behavior

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Illustration from a poster. (M.T.A.)
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The M.T.A. wants to make one thing very clear: You should stay away from the tracks.

Sixty-six straphangers were hit by subway cars through May of this year, 29 of whom died, based upon what the M.T.A. described as "preliminary" statistics.

In the same time period last year, there were 60 collisions and 22 deaths.

Today, the M.T.A. announced a new campaign warning straphangers to avoid flirting with the subway platform edge, and the four-and-a-half-foot drop to the tracks below.

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“Venturing onto the subway tracks is the most dangerous thing a customer can do, so this is an issue that we take extremely seriously," said Cheryl Kennedy, vice president for system safety at New York Transit, the M.T.A. branch that runs buses and subways, in a statement.

The posters, rendered below, will appear in five languages in subways and subway stations, and on metrocards. They're meant to suggest the view out a subway window, with the safety exhortations rendered starkly in Franklin Gothic and Helvetica and colorful person-like shapes engaging in hazardous platform behavior.

The message will also be promoted on a podcast and YouTube video.