10:29 am May. 31, 2012
One day after a Quinnipiac poll showed Senator Kirsten Gillibrand's potential Republican challengers struggling to gain name recognition, Representative Bob Turner announced his first television ad of the campaign.
The 30-second spot features some contemporaneous coverage of Turner's surprise special election victory, with a clip from the congressman's victory speech saying he was "mad as hell and I'm not going to take it anymore," along with a shot of the New York Post cover trumpeting his win.
"Bob Turner proved you can fight back and win," reads the on-screen text.
The ad makes no mention of his two rivals in the Republican primary—judicial activist Wendy Long and Nassau County Comptroller George Maragos—and instead targets Gillibrand as the country's "most liberal senator," citing a recent National Journal ranking.
It does include, in a red box at the top labeled "VOTE JUNE 26," the date of the primary, which is expected to be a low-turnout affair.
The Republican challengers have struggled to raise money to get their message out, and in yesterday's Quinnipiac poll, between 76 and 84 percent of voters said they didn't know enough about the Republican candidates to form an opinion.
Maragos, who has pledged to spend as much as $5 million of his own money on the race, was the first candidate to release a television ad; Long has yet to go up on the air.
A Turner spokesman wouldn't say exactly how much airtime the campaign purchased, only that the buy is "significant" and that the ad is "running in various markets around the state."
Turner had just under $100,000 left on hand at the end of March, after raising $90,390 in the first three months of the year.