2:08 pm May. 22, 20121
The super PAC backing President Obama reacted to a new ad from Karl Rove's super PAC, Crossroads GPS, by criticizing its use of a fictional character struggling through the economic recession.
"In our ads, we portray real life stories of Americans who were devastated by the decisions Mitt Romney made," said Bill Burton, the founder of Priorities USA Action, in a statement.
The Crossroads ad, which earned a long preview in the New York Times this morning, features a woman watching her kids play basketball, who then morphs into an old woman talking about how her kids moved back home because they couldn't find a job. The Times found it notable for its relative softness, a new approach in attacking Obama that was reportedly the result of months of focus group research.
Priorities paired its attack with a new ad of its own, this time hitting Mitt Romney for the job losses at an Ampad facility that was owned by Bain Capital.
"Here in the real world, people like the men and women seen in our ads are among the thousands of people who are suffering from the real economic policies of the Mitt Romney," Burton wrote. "As CEO, he drove real companies to bankruptcy while making millions for himself."