W.S.J. updates print edition, renames Marketplace

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The Wall Street Journal. (The Wall Street Journal)
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When devout Wall Street Journal readers open their papers Tuesday, they'll notice an array of changes to the 126-year-old broadsheet's U.S. print edition.

The most notable is that Marketplace—the heart of the Journal's business report—has been rebranded "Business & Tech," marking the section's first name-change since 1988.

"It reflects the fact that every business is a technology business, whether it's farming or mining or consumer packaged goods or travel," said Journal business editor Dennis Berman. "Tech is permeating every industry."

It's also apparently goosing the Journal's finances.

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Executives from parent company News Corp. bragged to shareholders several weeks ago that "strong demand" from tech companies contributed to a 2 percent year-on-year advertising increase during the second fiscal quarter of 2015. And Journal editor in chief Gerry Baker recently told staff that the year-old tech-coverage franchise WSJD brought in nearly 5,600 new subscribers in 2014. (More on all of that later this week in our chat with Berman for Capital's 60-Second Interview series.)

Additionally, on page one, the Journal logo will move above the skybox that has traditionally promoted articles from the featurey Personal Journal section, but will now highlight analysis, columnists and enterprise reporting.

Headlines will become "slightly smaller" to "allow them to be more descriptive," according to a spokesperson, and there will be some color tweaks for improved printing and readability.

The print refresh is the Journal's first since the A1 "What's News" box was reduced to a single column in August 2013 to make room for more stories on the front page.