Buzzfeed passes $100 M. in revenue for 2014
Buzzfeed hit $100 million in revenue for 2014 "earlier this year," according to an email sent by C.E.O. Jonah Peretti to staff at the company. Peretti, not one to let the company rest on its laurels, also told staff that if certain traffic metrics are hit, every Buzzfeed staff member worldwide will receive an Apple Watch.
According to the email, which was provided to Capital by Peretti's chief of staff, Ashley McCollum, if Buzzfeed hits 200 million unique visitors and 750 million video views in the same month, every staffer will be getting Apple's upcoming fashion accessory.
"BuzzFeed has a tradition of celebrating milestones and I'm excited to explain how we'll celebrate the next one," Peretti wrote, before announcing the incentive. "It might happen this month, it might take a few months, but if we keep pushing hard and doing great work it won't be long before we can all synchronize our heart beats."
The Apple Watch, which will be released in early 2015, has a feature that lets users "send their heart beat" to friends or family using built-in sensors.
The fact that the company has already hit the $100 million mark is notable. As Re/Code's Peter Kafka wrote last year, Buzzfeed was expecting to do $60 million in revenue in 2013, and was aiming for $100 million in 2014. The company raised $50 million in a new funding round over the Summer, valuing the company at approximetaly $850 million, according to the New York Times.
From: Jonah Peretti
Date: Sun, Nov 23, 2014 at 5:31 PM
Subject: Apple Watch
BuzzFeed has a tradition of celebrating milestones and I'm excited to explain how we'll celebrate the next one.
Earlier this year we passed $100 million in revenue for the year. This is a huge milestone and amazing accomplishment!
Now we are in striking distance of two other huge metrics: 1) The BuzzFeed site is poised to pass 200 million monthly unique visitors for a calendar month 2) BuzzFeed Motion Pictures is close to 750 million views in a calendar month
If we hit 200 million UVs and 750 million video views, on the *same* month, we will celebrate by buying all BuzzFeed employees worldwide an Apple Watch.
It might happen this month, it might take a few months, but if we keep pushing hard and doing great work it won't be long before we can all synchronize our heart beats.