A.G. Sulzberger named ‘senior editor for strategy’ at Times

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Arthur Gregg Sulzberger. (Ruth Fremson/The New York Times)
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The New York Times has confirmed a new role for Arthur Gregg Sulzberger, a rising newsroom star and the son of Times publisher and chairman Arthur Sulzberger Jr.

The younger Sulzberger, who previously did stints as an editor and reporter on the metro and national desks, will become a senior editor for strategy, executive editor Dean Baquet told Times staff this afternoon in a memo obtained by Capital.

The appointment follows Sulzberger's stewardship of a Times Innovation Report that identified areas where the paper was lagging in terms of its digital operation while also calling for new teams focused on things like audience development, analytics and strategy.

As we reported in an extensive profile last month, Sulzberger's star has risen as a result of his role leading a team of colleagues in putting together the Innovation Report, which many within the newsroom viewed as a success. Along with two other Times colleagues and members of the family that controls the paper, he is seen as a likely heir to the publisher's role that his father will vacate in the coming years.

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In his new job, Sulzberber "will aggressively search for the trends and developments in the industry -- from the way people read us as they bounce from mobile to print, to the most Timesian way of finding and grooming a new and bigger audience," according to the memo from Baquet, who Sulzberger will report to. "He will assemble a small group of people -- perhaps three -- from inside and outside the newsroom and they will coordinate with Will Bardeen's company-wide strategy operation."

You can read Baquet's full note below:

Since it was released last Spring, our innovation report has been hailed as an important piece of strategic thinking about how the The Times can take its fate into its own hands and draw more readers for our powerful journalism.

So it should come as no surprise that the person who will help make sure the report's proposals become reality, we've settled on its lead author --- Arthur Gregg Sulzberger, who will become a Senior Editor for Strategy.

In a nutshell, Arthur will aggressively search for the trends and developments in the industry -- from the way people read us as they bounce from mobile to print, to the most Timesian way of finding and grooming a new and bigger audience. He will assemble a small group of people -- perhaps three -- from inside and outside the newsroom and they will coordinate with Will Bardeen's company-wide strategy operation. In fact, at least one member of Will's team will be part of Arthur's group.

Arthur will report to me. But his first task will be to help the newsroom's leaders and Andy Rosenthal build a joint newsroom-editorial page audience development operation that can pull all the levers and build readership. This will be another shared resource like photography, video and news design. One reason the innovation report was a success was that it was based on good reporting by some of our best journalists. So Arthur and his team will continue to be practically-minded advisers, developing strategies to make sure that our best enterprise and news coverage -- all that makes us special -- find the most readers.

Before joining The Times Arthur worked as a reporter for the Providence Journal and the Oregonian. He joined the metro desk in 2009, where he worked for City Room and later covered Federal court.

He reopened the Kansas City bureau, and spent two years as one of our finest national correspondents. He was an editor on metro where, among other assignments, he was deeply involved in our series on the failings of the Bronx court system.

Dean