Bill Grueskin to join Bloomberg L.P.

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Bill Grueskin. (Vimeo)
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Bill Grueskin, a Wall Street Journal veteran and academic dean at the Columbia Journalism School, is joining Bloomberg L.P. in a role that will help streamline how news offerings are presented to the company's financial subscribers and consumer audience.

As the executive training editor for Bloomberg News, Grueskin "will help ensure that Bloomberg journalism in all its forms engages our audiences, from terminal to the Web and mobile," editor-in-chief Matt Winkler wrote in a staff memo announcing the news.

The core audience for Bloomberg News comes via roughly 320,000 subscriptions to Bloomberg L.P.'s flagship data terminal, which provides news and information to stock traders and other financial professionals at a premium of about $20,000 a year.

These subscriptions make up the lion's share of revenues at the profitable private company. But Bloomberg L.P. is becoming increasingly ambitious about scaling its total audience through consumer-facing products like Bloomberg Businessweek, bloomberg.com and a new suite of websites that are in development, all of which fall under the banner of Bloomberg Media Group.

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These titles draw on the newsroom resources of Bloomberg News, which employees some 2,000 journalists worldwide. But the way Bloomberg News content is packaged for terminal subscribers doesn't always make sense for consumers.

Grueskin's job will entail working with staff across the organization to present the terminal content to a broader audience.

"This is one of the great opportunities in digital journalism today, particularly given Bloomberg's reach and resources, and I'm very happy to be a part of it," he told Capital.

Grueskin will step down from his role as the Columbia Journalism School's dean of academic affairs, but he will remain on the faculty as a professor of professional practice. He starts at Bloomberg on June 9.

Winkler's memo is below:

As part of our effort to broaden our global audience through multiple platforms, we are thrilled Bill Grueskin will join Bloomberg as executive editor for training. Working with Paul Addison and the training team, Bill will help ensure that Bloomberg journalism in all its forms engages our audiences, from terminal to the Web and mobile, as the indispensable provider of news to the global business community.

Bill has been dean of academic affairs at the Columbia Journalism School for the past six years and will continue to be on the faculty. He is credited with overseeing the most dramatic transformation of the program's curriculum in decades. The overhaul means students now have the flexibility to focus on topics ranging from data visualization to long-form digital journalism and interactive news design, in addition to traditional classes in reporting and writing. The changes recognize that the nature of the work journalists do requires a deeper relationship between journalists and audiences.

In 2011, Bill co-authored a report called "The Story So Far: What We Know About the Business of Digital Journalism," which examined, among other things, online traffic and user engagement patterns. (Read it here: http://bit.ly/1jPfbm3)

Bill previously spent 13 years at the Wall Street Journal, where he began as a Page One editor in 1995. After serving several roles, he became managing editor of WSJ Online in 2001. During his tenure, the number of Journal online subscribers doubled to more than one million. He was then promoted to deputy managing editor/news in 2007 before he went to Columbia.

Bill's journalism career started in 1975 in Rome. He then worked at several newspapers, including the Baltimore News American and the Tampa Tribune. He was hired by the Miami Herald in 1985 where he became city editor and helped coordinate the paper's Pulitzer Prize-winning coverage of Hurricane Andrew.

Please join us in welcoming Bill to Bloomberg News. He will start June 9 and report to Tim Quinson.

Thanks, Matt