Anna Holmes to direct digital content for Fusion
Jezebel founding editor and New York Times columnist Anna Holmes will take a job at Fusion, the millennial-targeting cable news channel owned by ABC News and Univision, as "editor of Digital Voices and Storytelling," she told Re/code's Peter Kafka in an interview.
"[Their] audience is made up mostly of millennials, and because they consume stories and the news in ways that are much different than their parents, or even my generation, we want to attract them using the tools that they’re already using themselves, in terms of telling and consuming stories," Holmes tells Kafka. "So that means not just the Internet broadly, but Twitter and Vine and Facebook and Instagram and Tumblr and so on."
Fusion has been aggressively building its content team, recently hiring Felix Salmon, the popular Reuters columnist, as a senior editor, and Mariana Santos from The Guardian to lead a new interactive storytelling unit, with a focus on animations.
Holmes, asked whether she would be bringing Jezebel's style to the network, elaborated on her editorial vision for the product Fusion is making to Kafka:
"I don’t like to repeat myself," she said. "There might be a point of view, which is to say that I’m going to try to highlight the voices of women and people of color. But I don’t think that Fusion is lacking in that."
"I’m not looking to imitate, or be beholden to the metabolism of other media outlets, which are so news-cycle focused. I don’t want to be publishing a series of think pieces of everything that happens every single day. I’m really tired of think pieces."
Read the full, wide-ranging interview here: http://goo.gl/lx6Wck