Audrey Gelman named contributing editor of Marie Claire
Political and media relations strategist Audrey Gelman is joining Marie Claire’s masthead as a contributing editor, Capital has learned.
Gelman—whose name is familiar on the New York political scene for her service as press secretary to Manhattan borough president Scott Stringer during his 2013 campaign for city comptroller and whose face is familiar among viewers of HBO's “Girls” for her cameos as Marnie’s romantic competitor—will write the occasional column and blog post, but she will serve primarily as a consultant to the women’s title jointly published by Hearst Magazines and Marie Claire Album.
“She’s going to send us memos about ideas, and tell us things she’s seeing happening on the scene,” said Marie Claire editor in chief Anne Fulenwider, who first learned of Gelman’s reputation as an upcoming New York salonnière when her magazine compiled its issue last November celebrating a “new guard” of 50 women with impressive contact lists and multidisciplinary interests. “Audrey will help us go farther afield than we’ve been able to and be our eyes and ears in New York and D.C.”
Gelman said in a statement that she finds the appeal of Marie Claire to be its dedication "to arming women with information and ideas they can use to dominate in their professional field.”
“Marie Claire is a magazine that's about professional and personal empowerment, and connecting women of all different backgrounds,” she wrote.
Gelman, a vice president at the press relations firm SKDKnickerbocker, a Democratic operative and a sometime actress whom the magazine described as being “besties with Lena Dunham,” gained a reputation for mixing the cultural and political elites with her 2012 revival of Downtown for Democracy, a political action committee formed in 2004 to engage the city’s creative sectors, from film to food, in politics.
Gelman and Fulenwider attended a couple of parties together in Washington D.C. over the White House Correspondents’ dinner weekend. The editor in chief and her new contributing editor, whose name appears in the masthead of the June issue on newsstands May 20, discussed the subject of Gelman’s first piece for Marie Claire, its publication date yet to be determined, during a cab ride between engagements.
“I think creating a magazine is somewhat like creating a universe and a world of likeminded people with varying perspective, and I hope to be making more hires like this in the near future,” Fulenwider said.
Her magazine has done well the first quarter of this year on ad sales: according to the Publisher's Information Bureau, ad pages in Marie Claire were up 4.6 percent, from 322.5 in the first quarter of 2013 to 337.4 in the same period this year.