In build-out, New York Post to launch new entertainment vertical
The New York Post is expanding its web operation in a bid to scale its digital audience in 2014.
A handful of online journalists have been hired recently, working under digital chief Remy Stern.
Capital has learned that one of them, Mark Graham, is set to launch a new entertainment vertical, for which he's building out his own team. Graham has previously worked as an editor at VH1, MTV, Vulture and Defamer.
With its national, celebrity-centric appeal, entertainment coverage is a logical way to capture eyeballs and it would make for an obvious standalone site, such as the Post's gossip franchise, pagesix.com.
The Post did not have a comment.
Having hemorrhaged money for years, the Post is now turning to digital to reduce its famous losses and become less of a blemish on the books of parent company News Corp.
The site had 13.9 million unique visitors in February, up from a little over 9 million a year earlier, according to comScore; nydailynews.com had 30.2 million, up from 17.6 million.