People promotes four ahead of digital, video push

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Nicole Levy

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New People editor Jess Cagle announced staffing changes in a memo sent out today as he moves to meld the title's print and web efforts.

Henry Goldblatt, the deputy editor and director of brand development at Time Inc. sister title Entertainment Weekly, will join People in the same role. People executive editors Betsy Gleick and J.D. Heyman are now deputy editors of, respectively, human interest and entertainment. Executive editor Liz Sporkin will be the magazine's executive project director.

Cagle wrote that all four staffers will work with himself and People.com editor Janice Morris to "streamline our workflow across all platforms, integrate more deeply the print and digital editorial staffs, and draw up a new organizational structure to enable greater communication and collaboration across all departments."  People plans to expand its video offerings, he added.

Cagle replaced longtime People editor Larry Hackett in January, also assuming the role of editorial director of Entertainment Weekly, Capital reported at the time.

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Read Cagle's full staff memo below:

Please join me in congratulating the following colleagues on their new roles and promotions at PEOPLE. Henry Goldblatt will be joining PEOPLE as Deputy Editor (Brand Director). Betsy Gleick is being promoted to Deputy Editor (Human Interest). JD Heyman is being promoted to Deputy Editor (Entertainment). And Liz Sporkin is being promoted to Executive Projects Director.

Over the next few weeks these deputies, PEOPLE.COM Editor JANICE MORRIS and I will work closely together to streamline our workflow across all platforms, integrate more deeply the print and digital editorial staffs, and draw up a new organizational structure to enable greater communication and collaboration across all departments. It will make us better, faster and more creative as we bring PEOPLE’s unparalleled storytelling to print, digital, mobile and social platforms; expand our video offerings; and develop new products to ensure the future of PEOPLE as a growing, vibrant, multimedia brand.

As Deputy Editor (Entertainment), JD HEYMAN will oversee our Hollywood coverage and, with Visual Projects Director Blaine Zuckerman reporting to him, bring editorial oversight and creative input to the brand’s expanding video initiatives. JD came to Time Inc. in 2002 as a human-interest editor at PEOPLE. Since moving to the entertainment team he has proven to be a formidable journalist and an invaluable ambassador to the entertainment industry. As an executive editor based in L.A. (where he will continue to be based), JD has also established a template for operating a true multiplatform news and entertainment media brand. By integrating the L.A. bureau’s print and digital teams and realigning the staff to meet breaking news and multimedia needs, he has charted a course for the entire brand going forward. During his time at PEOPLE, JD has also broken many of PEOPLE’s most important exclusives.

As Deputy Editor (Human Interest), BETSY GLEICK will oversee human-interest coverage and collaborate with her video and digital colleagues to expand our human-interest coverage well beyond print. She will also work closely with various PEOPLE departments on evolving charitable initiatives. Betsy arrived at Time Inc. 22 years ago, where she has done distinguished work for TIME in London (writing the cover story on Princess Diana’s death) and PEOPLE (interviewing the Dalai Lama). As a PEOPLE editor known for high standards and sharp news and cover instincts, Betsy has overseen many of the magazine’s award-winning journalistic and charitable efforts, including the PeopleFirst initiative that raised millions, and a cross-division anti-bullying initiative involving PEOPLE, CNN and the Cartoon Network.

As Deputy Editor (Brand Director), HENRY GOLDBLATT will provide editorial oversight to all brand extensions. He will oversee PEOPLE’s front-of-book sections and will manage staffing, budgets and pub-edit collaboration. Henry most recently held the title of Deputy Editor/Director of Brand Development at ENTERTAINMENT WEEKLY, where he worked since 2002. During his career at EW he edited just about every page of the magazine at one point or another and wrote countless music, TV and book reviews. He played a key role in launching EW’s tablet edition and last year launched the brand’s successful Sirius XM radio channel. Last but not least, he created—and wrote—EW’s popular Bullseye infographic. Henry joined Time Inc. in 1995 as a reporter for FORTUNE.

As Executive Projects Director, LIZ SPORKIN will continue to evolve our special issues into even more expansive multiplatform products. Liz has been at PEOPLE since 1990 and has immeasurably enriched the brand with her constant flow of great ideas. (Not surprisingly, Liz started the successful Great Ideas section, along with Jamie Bufalino.) She has put her stamp on Sexiest Man Alive, Best & Worst Dressed, Most Beautiful People and Half Their Size. She launched some of our audience’s favorite franchises, including “Stars Without Makeup” and “Beautiful at Every Age.” As PEOPLE expands into more and more digital products, this kind of crowd-pleasing content will become even more important and creative energy like Liz’s even more valuable.

Please join me in congratulating these editors, and wishing the management team luck as we quickly move forward.

Jess