Journal pushes enterprise, data, ‘immersive storytelling’

Wall Street Journal (AP Photo/Mark Lennihan, File)
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The Wall Street Journal is making moves to ramp up its enterprise coverage.

Managing editor Gerard Baker announced several appointments that "will strengthen our investigations team, enhance our data-reporting resources and advance our push into immersive storytelling so that we can broaden and extend our storytelling capacity in the emerging digital era," he wrote in a memo posted online by The Journal's P.R. team.

Mike Siconolfi has been named investigations editor, "forming a new group that will combine our existing teams of investigative reporters and data reporters under one roof," Baker wrote. "As part of its mandate, the team will interact closely with editors and reporters across the entire news organization, with a charge to deepen the investigative and data skills of the entire staff."

Siconolfi's team will include an "enhanced data journalism effort that will be led by Tom McGinty and Rob Barry," according to Baker. "Expanding our data reporting capability in a data-rich age is a priority, and Tom and Rob and their team will be working with all of you to deepen our data literacy."

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Additionally, Mike Allen has been named assistant managing editor of enterprise projects, a role in which he will use "new tools available to us to tell stories in a digital age, which truly open many new pathways to inform and delight our readers."

Baker has been emphasizing a more robust digital mandate at The Journal for 2014.

These latest moves mirror similar efforts that have been underway at The Journal's main domestic competitor, The New York Times, which is in the process of creating a new data-journalism offering and has won accolades over the past year for immersive digital journalism projects such as "Snow Fall."