Washington Post plots web expansion

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The Washington Post is going into hiring mode in preparation for a web expansion and site redesign, Post executive editor Marty Baron wrote in a staff memo sent out on Wednesday.

Baron said the paper is in the market for bloggers to lead an expansion into more verticals that will cover "a wide array of subjects," but also deepen their reporting in existing areas. The paper is looking to hire writers, photo editors and data visualization specialists at their existing blogs which include The Switch and GovBeat, both of which it introduced last year.

The memo comes amid a series of shakeups at the paper. Earlier this week, it hired National Journal's Adam Kushner to lead a new digital opinion venture. Last week it said economic policy correspondent Jim Tankersley would lead a new digital policy initiative. Also last week, Ezra Klein, a digital-minded homegrown star at the paper, left to found a new news site at Vox Media after Post management and its new owner, Amazon C.E.O. Jeff Bezos, reportedly declined his proposal to build out his Wonkblog franchise at the paper. WaPo director of platforms Melissa Bell joined him at the new venture.

To facilitate the site redesign, which Baron wrote will "improve load speeds and navigation," the Post is also in the market for new hires and will add to its "universal news desk."

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Additionally, the paper will introduce a breaking-news desk and a Sunday Style & Arts section in an effort to expand its Sunday magazine.

See the full memo on Poynter:http://goo.gl/t5d6mK