Two return to Newsweek fold

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Newsweek. (AP Photo/Robert F. Bukaty, File)
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Newsweek has dipped into its historical talent pool with two new high-profile hires, Capital has learned.

Matthew Cooper, the big-time Washington journalist, will begin reporting for Newsweek from D.C. on a contract basis, editor-in-chief Jim Impoco tells Capital, and veteran Asia correspondent Bill Powell has been hired as a China-based staff writer.

Both men worked at Newsweek in the '90s and both have worked at rival title Time as well. Cooper was most recently a correspondent at National Journal and Powell at Reuters.

Cooper and Powell are expected to bring a bit of the old fire back to Newsweek, which has been returning to its roots under Impoco's leadership following a series of detours.

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Impoco, a former New York Times and Reuters editor, has made a series of hires since taking the reins several months ago, snatching up seasoned bylines like Kurt Eichenwald and Jeff Stein in addition to younger up-and-comers.

The most recent batch of fresh-faced recruits includes Zoe Schlanger, a homepage editor at Talking Points Memo; Zach Schonfeld, an editorial fellow at The Wire; and Grant Burningham, a Yahoo homepage editor. Impoco also said he's bringing veteran sports writer and Newsweek contributor John Walters onto the staff.

The newsroom remains comparatively small, however, and the publication is still striving to rebuild an audience worthy of its outsize legacy.

But it's a fun time to work there: The new crew will relaunch Newsweek in print sometime this winter; it spent the past year as a digital-only proposition under former parent company IAC.

The magazine's new owners, IBT Media, have plans for what Impoco described last month as "a more subscription-based model, closer to what The Economist is compared to what Time magazine is. We see it as a premium product, a boutique product.”