Big roll-out begins for Ailes book

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Roger Ailes and Bill O'Reilly. (Brian Ach/AP Images for The Hollywood Reporter)
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Random House is preparing for a “shitstorm,” to borrow the phrase Matt Drudge used in a tweet four months ago, that will surely ensue with the publication of Gabriel Sherman’s forthcoming Fox News book, The Loudest Voice in the Room, which is scheduled for a Jan. 21 release.

Advance press copies are presumably starting to circulate among reviewers and media reporters, and today, the book has a brand new website that “will be a source for pushback against misinformation throughout the book's release,” a source close to the publisher tells Capital.

Sherman, who is a contributing editor at New York magazine, isn’t talking just yet about The Loudest Voice in the Room, a deep dive on the Fox News Channel and its pugilistic ringleader, Roger Ailes.

But conservative media outlets have been attacking Sherman’s reporting for months in an attempt to discredit the author prior to publication, and more blowback is expected once the book hits shelves.

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Buzz has also been building thanks to a bit of closely-guarded palace intrigue that spilled into the public domain last summer with the high-profile firing of longtime Fox News communications chief Brian Lewis, who is suspected of having been one of Sherman’s sources.

Ailes did not cooperate with Sherman, but he gave generous access to competing biographer Zev Chafets, whose Roger Ailes: Off Camera, a favorable portrait, was released earlier this year.

According to theloudestvoiceintheroom.com, which Capital got an exclusive preview of before it launched early this morning, Sherman’s latest expose is based on “hundreds of interviews with Fox News insiders past and present.”

The site features a Dramatis Personae of 27 Wall Street Journal-style headshot illustrations by Danilo Agutoli, revealing some of the main characters. They include Ailes’ boss, Rupert Murdoch, the chairman and C.E.O. of parent company 21st Century Fox; Murdoch’s eldest son, Lachlan (who’s no fan of Ailes); pundits Bill O’Reilly, Sean Hannity and Sarah Palin; longtime executive John Moody; erstwhile P.R. svengali Lewis; Ailes’ 1970s-era girlfriend, Kelly Garrett; his wife, Elizabeth; and, last but not least, the famously cautious Fox News chairman’s guard dog, Champ.

To view the illustrations and other bells and whistles, like vintage photographs and archival footage, you’ll need to access the site through a web browser (the mobile version is more limited), which you can do at this link.