CNN.com relaunch delayed
CNN's new website, $15 million and a decade in the making, was scheduled to launch this fall. Now, Capital has learned, the site relaunch has been pushed to early 2014.
Some unexpected technical issues arose during the rebuild, a source told Capital. CNN will also be extending its beta-testing period through the holidays to ensure that the launch goes off without a hitch.
The new site was formally unveiled to the press by CNN president Jeff Zucker and CNN digital G.M. KC Estenson in August. It will heavily feature large images and graphics, and will also emphasize CNN's video content.
Zucker told CNN staff that the new site needs to be about “big pictures and big headlines.”
After the Yahoo!/ABC News Digital Network partnership, CNN.com is the most popular TV news property online. This year is no different, so delaying the launch will keep the current site active through this year’s tracking cycle. It also has a substantial lead in the app space, with its CNN news app consistently one of the most popular downloads in the Apple and Android app stores. The CNN app and CNN TV will see a graphic redesign once the new CNN.com launches, to make the design consistent across all platforms.
MSNBC previewed its new website in early October, and successfully launched it later that month, although it is focusing on politics, personalities and building out social connections, rather than breaking news.