NBC News Digital to launch J.F.K. anniversary site with 275 videos from Brokaw interviews

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Alex Weprin

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NBC News Digital will unveil a project today looking back at the assassination of President John F. Kennedy.

The digital project (you can view it here) will be tied to the debut of a TV special hosted by Tom Brokaw on Nov. 22 called “Where Were You: The Day JFK Died.”

For NBC News Digital the site is also an important first step in finding new ways to deliver news to its user base.

“This is indicative of where we are heading, it is the most significant interactive experience we have done since taking over the operation,” says NBCNews.com executive editor Gregory Gittrich.

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The J.F.K. project is based on some 50 interviews conducted by Brokaw for the TV special. The digital team pulled some 275 clips totaling around six hours to feature on the site.

The clips are organized by topics, like the assassination, conspiracy theories or Kennedy’s impact, as well as by the person being interviewed. When a user clicks on a topic or person, a spiderweb-like graphic overlay connects the relevant clips. Users can also hover their pointer over the videos, which are splayed out across the screen, with a pull quote highlighted.

“In the past, all of this great video wouldn’t have been shared with our audience because there is only so much we can fit into a primetime special,” Gittrich says. “We think this is a very interesting and unique way to let our audience on digital navigate through all this and discover it and share it.”