Complex Media gets a new logo and identity

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The old (above) and the new (below). ()
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Complex Media, the multimedia music and fashion platform that received $25 million in funding in September from Iconix Brand Group, the owner of Rocawear, Ecko Unlimited, Umbro and other brands, is sporting a new look.

Noah Callahan-Bever, chief content officer and editor-in-chief, posted a video to Instagram announcing a logo and identity change for the brand. The caption of the approximately 11-second-video reads, “If you want to move forward you have to know what to keep and what to lose. Meet the new COMPLEX; Still COMPLEX.”

This is the third logo change for Complex, as the video, which begins with the first two logos being seemingly erased, demonstrates. The third logo is more of a departure from the one the erstwhile print magazine started out with more than a decade ago.

As we reported earlier, readers can expect to see more video content across the board, a larger investment in e-commerce as well as a number of new hires in 2014.

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Watch the video here: