‘USA Today’ climbs to the top of the daily newspaper heap
USA Today has become the most widely-circulated weekday paper in the country, according to the latest figures released today from the Alliance for Audited Media.
For the six-month period that ended on Sept. 30, USA Today had a combined print and digital weekday circulation of 2.877 million, besting perennial weekday champion The Wall Street Journal (2.274 million) and The New York Times (1.898 million).
USA Today redesigned its print edition, website and mobile apps last September.
With today's data, the Alliance for Audited Media has stopped ranking the top 25 circulations of the 630 U.S. newspapers it tracks because daily newspapers that claim more than 50,000 copies are no longer required to report their average weekday totals due to the changing nature of digital subscriptions.
But roughly 300 papers did still report their weekday averages, and a spokesperson for the Alliance confirmed that USA Today, The Journal and The Times had the top three, respectively.
The Times and The Journal both logged weekday gains, up respectively from 1.614 million and 2.280 million during the same six-month auditing period in 2012.
The Times remains the top Sunday paper in the country, with 2.392 million copies during the lastest period, up from 2.101 million.
USA Today and The Journal do not publish Sunday editions, but The Journal's weekend paper was up to 2.301 million from 2.280 million.
As for the New York tabloids, digital editions helped the Post's average weekday circulation grow to 576,711 from 522,868 and its Sunday circulation to 525,794 from 434,043.
While the News still bests the Post in print circulation by a wide margin, (334,522 versus 284,599 on weekdays), its Monday through Friday total average slipped to 467,110 from 535,875.