The New York Times goes global Oct. 15; media explore the Huma condition
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The relaunch of The International Herald Tribune as The International New York Times will debut on Oct. 15, The Financial Times confirmed in an interview with IHT publisher Stephen Dunbar-Johnson.
Executives are out to reassure readers and advertisers that the International New York Times isn’t simply the New York Times with a new logo. The publication will feature a fuller breadth of global fashion, sports, business and political coverage and comment.
A few journalists will be added to the IHT’s current 115-person editorial team, who will be considered New York Times staff and work with editors in New York in a more integrated fashion, says Larry Ingrassia, assistant managing editor for new initiatives, including the expansion of international coverage.
Mr Dunbar-Johnson says he still sees “reasonable opportunities for growth in print, with “terrific” demand for the newspaper from airlines and hotels, and luxury brands driving print advertising growth for the past three years. Print pricing is likely to rise from the current €3 per copy, he adds.
Digital is at the core of the strategy, however.
The IHT rebranding is part of a long-simmering strategy, now being guided by Times Company C.E.O. Mark Thompson, to achieve financial growth through digital and global scale. As the FT notes, a mere 10 percent of the company's 708,000 paid digital subscribers are currently located outside of the U.S.
The New York Times is doing more "fast-breaking editorials." [NYT/Public Editor's Journal]
New York Post to Huma Abedin: "WHAT'S WRONG WITH YOU?" [WaPo/Erik Wemple]
"Should Reddit Be Blamed for the Spreading of a Smear?" [The New York Times Magazine]
Nick Denton has made peace with banner ads; delights in "pushback." [Digiday]
Quote of the day...
Weiner, who over his career has delighted in media coverage, was getting run over by it. The media scrum around him dwarfed those that orbit presidential candidates.
NYT: 'Many New York Women Are Baffled at Loyalty Shown by Weiner’s Wife.' AP: 'Admiration, puzzlement over Weiner's loyal spouse'— HuffPost Media (@HuffPostMedia) July 25, 2013
Time's Detroit cover: "Is Your City Next?" pic.twitter.com/DosBIehQ9o— Andrew Beaujon (@abeaujon) July 25, 2013
NYT football reporter @JudyBattista moving to NFL Media: she'll be a columnist and an on-air analyst for the NFL Network.— Brian Stelter (@brianstelter) July 25, 2013
Edward Snowden will finally leave the airport:
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The First Bound aims to be the new Mediabistro:
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