‘New York’ mag hires new online deputy, as traffic grows

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New York magazine has a new deputy editor for its website.

Jebediah Reed started in the job on Tuesday, replacing Adam Pasick, who's now at Quartz, Atlantic Media's digital title for financial jetsetters.

In his new role, Reed will be involved with assigning stories and helping steer the direction of nymag.com and its standalone companion sites, The Cut, Vulture and Grub Street.

"It’s fair to say that we’ll be looking to do more original reporting," a spokesperson for the magazine told Capital when asked if readers could expect any changes to New York's online content.

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The magazine also is testing out a new homepage design for nymag.com, the spokesperson said.

Most recently, Reed was enterprise editor at The Daily, where "His team's hits included exposing the national Tide-stealing trend (later picked up on to great effect by our own magazine)," wrote New York online editorial director Ben Williams in a recent staff memo announcing the hire.

(News Corp. shut down The Daily, a tablet publication, late last year due to revenue concerns.)

Prior to that, Reed was an editor at  theweek.com and Radar magazine.

He joins New York at a time when its four online properties appear to be on a roll: April was their highest month on record for unique visitors, the spokesperson said, citing Omniture metrics that put the total audience at around 14.98 million, a 46 percent increase from April 2012.