Longreads partners with ‘The Atlantic’
Longreads, the long-form journalism aggregator founded by Mark Armstrong in 2009, has a struck a partnership with The Atlantic.
Under the terms of the collaboration, The Atlantic's sales team will begin selling ads against the Longreads platform.
The Atlantic will likewise provide assistance with promotional efforts as well as tech and business development. And starting later this spring, the Longreads brand will get some real estate on The Atlantic's various digital platforms, including TheAtlantic.com, TheAtlanticWire.com, and TheAtlanticCities.com, as well as on the magazine’s mobile and tablet offerings.
No money changed hands as part of the deal, and Armstrong will retain full ownership and editorial control of longreads.com.
What's in it for The Atlantic?
"Both of our audiences are highly engaged with and passionate about long-form journalism, and we hope to expand and grow that base," a spokesperson told Capital.
"I’ve watched with interest as Mark Armstrong and the Longreads team have built a socially engaged community that is passionate about great journalism, and I’m excited to work with them to bring these kinds of stories to our more than 20 million digital readers,” said Atlantic president M. Scott Havens in a statement.
"They were supportive of this community from the beginning, and they understood exactly what makes it special,” Armstrong said of his new partners.